Must My Aspiring Influencer Pal Stop Exploiting Me for Content?

The Prosecution: One Friend's Perspective

At times she films me while having a meal. It's jarring to spot myself on her Instagram – it’s like a jumpscare.

My best friend of a decade, Marielle, calls herself the “creativity monarch”. It can be amusing for a short while, but it strains our relationship.

She is an extrovert, there's a constant urge the need to document everything all the time. When we eat out, she says, “The phone eats first,” and takes photos with the flash on, which makes me cringe. It's unpleasant when strangers see her performing for the camera – I experience secondhand embarrassment. Another annoyance is because meals lose their warmth.

She's not quite an online personality yet, but she is trying to be. She creates vlogs about living in our city, a day in her life, and her styling career. Her content is good, credit where it's due, but I don’t want to be involved. On occasion she films me while I’m eating, or just accompanying her. I’ll see myself on her feed afterwards, and it pops up like a surprise: I might be bare-faced, making a strange expression or photographed while eating. It’s uncomfortable.

Marielle also anticipates that I will to film her at inconvenient times. Sometimes I'm in conversation to another person, or we’ll just be hanging out in the street. I feel like our bond has transformed into me serving as her free crew. She has the means to hire someone if she wanted professional shots. Upon mentioning my unease about the situation, she brushed it off. I've been invited to a couple of industry functions, which was nice, but that doesn’t make up for all the time and effort I invest assisting her make content.

I’m grateful that she has helped me with my design career, but I don’t want our friendship to become just a ledger of exchanges. I don't believe she’s fake or dishonest, but at times I feel that if recording starts, we will begin acting in a way that presents a favorable image for her vlog.

Her directive is, “Alright, smile for the camera!” and record me laughing with someone. It feels forced. I need her to recognize that our decade-long friendship still has boundaries. I enjoy being with her, but I also desire to enjoy it without being filmed, altered, or shared for an viewers. I am not a accessory for her online persona.

The Defence: Marielle

I hope my friend to see that the creations we make together can get us an opportunity.

I love creating videos. It’s not just a hobby; it's integral to who I am. Producing content and documenting experiences online allows me to express myself and engage with people in new ways.

I don’t see myself as a full influencer yet, but it's savvy to make money from your interests. I admire people on TikTok who pull off that aesthetic of informal, self-made film-making.

Content creation is my interpretation of engaging with life: observing the details, sharing them with an audience that values the craft behind it. I never intend to make my friend uncomfortable. Taking her to professional gatherings was my way of offering access, providing her a opportunity to witness behind-the-scenes moments that could help her professional path too. That isn't leverage, it’s just being pragmatic.

I’d still take her to such functions even if she didn’t help me, but I desire her to see the benefits the work we make together can get us: an opening. I understand not all people enjoys being on camera, but sometimes spontaneity is what makes material authentic. Appearing on video from time to time is an inherent aspect of being my friend. I'd remove anything she requested, but she hasn't made such a request yet.

I don't demand anyone to be my private videographer, but companions help each other in small ways. I thought recording a clip here or there would be enjoyable for her. Innovation flourishes in collaboration, and having Beth around makes projects lively and pleasurable. I don't compel her to take part in anything, and I would never deliberately embarrass her. But creating content jointly sometimes is part of how I record our time together.

I value our friendship profoundly and don’t want making videos to drive a wedge between us. I am ready to find middle ground: like requesting permission before recording, and steering clear of angles that might make her uncomfortable.

This is not about control, it's regarding sharing my world while still respecting hers. Clearly making content is not a substitute for genuine friendship: it's merely part of how I experience life and I want her to be included in a way that’s agreeable for both of us.

The Jury: Reader Opinions

Should Marielle stop recording herself and Beth when they are socializing?

There’s nothing more uncomfortable than having a friend film you. I get that it's her job, but I don’t make friends come to my workplace. Perhaps she can find influencer friends to create content with. Given the dark, looming future of technology, human connections are the only thing we have – cherish them!
A respondent, 25

When pursuing something professionally, you can’t ask your friends for help repeatedly, even if they have helped previously. If Marielle loves shooting, that doesn't imply everyone around her is content. She needs to respect Beth’s personal space.
Ankit, 26

She may enjoy producing videos and displaying her life online, but it’s not for everybody. It’s nice she has helped her friend professionally, but she must to hear what her friend desires.
A commenter, 27

It sounds like you care about each other, so hold on to that and ensure it’s the priority in your relationship. Create some real memories, where genuine feelings are stored, not digital scrapbooks. Even public figures who seem to share their worlds actually have more privacy than it appears.
Sarah, 53

Marielle appears to be not fully engaged nor genuine when they're together – she's on the job. Both seem confused as to what’s reasonable. The solution is not found in trying to change one another, but in each setting defined limits around what feels acceptable to them and seeing if there is an mutually agreeable compromise.
Barbara, 71

Now You Be the Judge

In an online poll: has she been over-exposing their friendship?

Suzanne Clark
Suzanne Clark

A passionate travel writer and local expert, Marco shares insider tips on Italian coastal destinations and outdoor adventures.